Tools for Scaling eCommerce Business
Here is an overview of some of the tools we use to help scale eCommerce businesses.
Marketing / Customer Lifecycle Management
HubSpot can be used just for the rudimentary tasks of form capture and Live Chat.
The real power of HubSpot though is in integrating your customer lifecycle and workflow processes.
Manging Live Chat communications along with mapping Live Chat communications to HubSpot for onward delegation and follow up.
Mapping of contact forms / requests to HubSpot – for allocation to relevant departments. Allowing the conversation between the customer and the member of staff to continue and be logged.
Building out automations for management of received forms by routing to relevant internal departments and managing pre-defined onboarding process. This includes newsletter signups which can be captured and utilised for ongoing marketing and messaging.
Tracking of eCommerce interactions including following up, via automation, basket and checkout abandonment to bring the customer back to the site to complete a sale.
We utilise additional tools for implementation and delivery of marketing, advertising and promotion for our eCommerce clients.