Tools for Scaling eCommerce Business
Here is an overview of some of the tools we use to help scale eCommerce businesses.
Visitor and Journey Analytics
Offering session replay, heatmaps, funnels, form analytics, advanced filtering, and more. Allows you to instantly identify customer pain points. Video replays allow you to view and analyse exactly what your customer experienced to help you prioritise modifications to your site.
Very similar to Mouseflow in offering both session replays allowing you to identify customer journey and pain points. Heatmaps give you a view of the main areas your customer utilises and clicks on your website.
Again similar to both Mouseflow and Hotjar, this Microsoft addition is a great tool for getting visual cues to where customers are dropping out from your site, not completing basket or checkout actions.
Google Analytics 4
Focused much more on statistics Google Analytics is great for tagging specific actions on your website for example contact form completion, basket and checkout abandonment.
Various reporting and metric matching / comparisons available allowing you to track activity from entry to exit on your site.
We utilise additional tools for implementation and delivery of marketing, advertising and promotion for our eCommerce clients.